Friday, 19 November 2010

Positive Approach too grabs Attention.. Try one.

Commercial advertisements whether it’s of deo-spray, motor-cycle, chocolate, refrigerator, washing machine, T.V. or any other. Most of them have women, they are portraying the lust and sensational part of life.
What could be the reason of females in ads of vest, shaving cream or S.blades!
Are women the target population for their products? They say it attracts consumers.
Do we really think that Indian costumers are so ill cultured and insensitive that nothing less than Lust & temptation would make them understand the utility of any Product?
Are we so unsocialised like animals that Ids & uncontrolled instincts can only grab our attention? Does the word Sexy bears utmost importance in one’s life…? Sincerely it’s not important for most Indian.
It’s kept on third place when we talk about Purushartha's proposed by Indian ideology. 
Dharma & Artha come before it i.e. One’s duties towards God, society , family & work place comes first then there is any pace for own pleasures & id. So, why are we trying to change its sequence?
Let’s reshuffle the old pages of commercial ads....
Ads which have, really set a long lasting impression on our mind, are those, which were much more CLEAN and SIMPLE.
May it be Amul’s –‘Utterly butterly delicious”

The twinkling eyes of Dhara eidible oil kid..Calling—“JALEBI”

Lays ad boy saying- “My mom says I shouldn’t talk to strangers! Get your own pack..!


Ponds ad with simple elegant lady in aeroplane asking-“Shayad aap meri seat par hain”

 
Complan- I’m a Complan boy..”
or Handiplast Girl slipping on a pot in garden to hurt herself.. Mom putting Handiplast..
Vicks—baby elephant with red tusk saying “chhoti Vicks ki dibbi mere liye!”


SOME OF TODAY'S COMMERCIAL ADS TOO SHOW THAT INTELLECT REALLY CATCHES ATTENTION
We may recall few ads-
 
Pepsodent- Papa with pappu

  

Squirrel ad of Kit-Kat- Have break!Zindagi shayad aapko kuchh khaas dikha de..
 

Tata Sky series with Amir Khan as dhoodhwala, purchaser,saloon or pitaji
Tata Sky - Aamir Khan Sardar Ad: http://youtu.be/psxQFBtBOj8 via @youtube

 

Idea Series –What an idea sir ji .. Bhasha, Save paper n trees: Phone exchange or any of that series.




Ceat Byke tyre has also used the positive approach to show the grip of tyre on road & It helps to prevent accident even when others don’t follow traffic rule. Says-“They are many such idiots on road”


Mahindra Stallio motor cycle ad where Amir replies question of youngster that “Kya yeh toofan se topi lati hai.?. “New bike huh! Plane se race lagayegi?'”
Amir Khan says, “Itni jaldi nahi hay yaar. Waise bhi ghar hi jana hay. Ma intezaar kar rahi hai” Other way could have been boasting ads of bikes for their speed, stunt and style..
But even a message conveyor ad for safe driving can promote a brand! Even a discussion between son & father attracts us.

It’s time to HAVE A POSITIVE APPROACH, TO GRAB ATTENTION OF VIEWERS!